Project Management courses expectations in career advancement

The digital world has significantly changed the way, and the world does business today. Giant sized businesses employing 10,000 or more people under one roof has become commonplace in many developed and developing nations. Consider companies like Amazon and it should not take much time to comprehend the paradigm shift in doing business. Amazon is just about 22 years young. In just about two decades, Amazon has notched up a net worth of $72 billion plus while GE (General Electric) with a 134 years history has a net worth of about $50 billion. Let us now understand why project management expertise is essential to every budding professional in today’s fiercely competitive world.

Employers have significant expectations

Employers today have a basket of expectations from their employees. If you have a mere Masters in Engineering, Finance or Information Technology, you could well be trailing behind other lesser qualified people because you lack project management expertise. To be efficient and add value to the business, you need a comprehensive knowledge of the multiple facets of business. Your Masters may not adequately cover areas like supply chain management, logistics, cost control, time management, interpersonal skills, communication skills, integrity, team building, working under pressure, initiative/motivation, work ethics, and problem-solving.
You can now appreciate how project management skills work as a career accelerator for you. The following are among the core skills that you can expect to acquire from Prince2 project management courses.

Becoming a visionary

Project Management courses
Effective project leaders defined as those with a clear vision of their goal and those who articulate the vision comprehensively.
Project Management chart Change drives visionaries, and they never hesitate to create new boundaries. Leaders can lift their team, provide the vision and spirit to bring about the change. Visionary leaders can make people feel wanted and inject a sense of belonging in them. They empower followers to experience the vision independently or rather carve out their vision and explore how the idea will impact their lives as well as jobs and integrate themselves into the vision of the organisation itself.


Communicating responsibilities, expectations, performance and feedback across different levels of hierarchy is an essential skill expected of project managers. In fact, many employers consider this at par with other top skills for the project manager’s job.
Team Communication Picture
Project management courses also place great importance to this segment imparting the art of effective communication across levels. Project managers are also called upon bring out all their skills in actually negotiating and persuasion where necessary to achieve the success of the project and the team. Effective communication is an indispensable tool in the hands of project managers to support achievements of individuals as well as the team by drawing up clear guidelines for achieving the goals and career advancement for members of the team.


Every project manager ought to remember that his/her actions speak louder than words. Therefore it is essential that he/she sets an ideal modus operandi that the team can follow. A good leader is also expected to be committed to and demonstrate ethical practices of the highest order. While setting standards of ethical behaviour for others to follow care should be taken to ensure that the project manager can lead by example. Project leaders are also responsible for rewarding followers who exemplify in the ethical practices set for the team. If the project manager is motivated more by his interests, rather than the collective benefit of the team, the results could be catastrophic. Project management course will help you learn these traits and integrate them into your career.


Body language is an important attribute that many employers look for at all levels. Project managers brimming with enthusiasm in their task will invigorate their environment and motivate members of the team to go that extra mile. By creating a ‘can-do’ environment, project managers can nip out any negativity and guide the team towards the common goal. The confidence of a project manager converts to enthusiasm for the whole team and active managers are aware that the trait is contagious.

Delegating tasks

delgating task
A leader obviously must have followers, else what does the leader lead? In the corporate world, a project manager should be able to delegate tasks to his supporters efficiently. It is not just distribution of work, but on the contrary, you are demonstrating the trust in your followers to carry out one or more segments of a task. Assessing the abilities of your followers and delegating tasks will also mean that you get more time to gain control over the overall work and monitor all associated functions more efficiently.


Team bulding picture
Identifying the strengths and weaknesses of members of the team of a project manager can be simple or complex depending on how the leader approaches the subject. More often than not, the task involves bringing together a group of strangers into a cohesive unit for a common purpose. The project leader/manager’s skills and abilities will reflect the performance of the team. A project management course will take you through the different aspects of team building, man-management, cultural integration, managing geographical and linguistic barriers, etc.

Problem solving

Another critical function of project management and project leaders are expected to excel in this segment. Every problem has a solution and this solution often have to come from the project manager rather than copying from others. Individual circumstances need to consider and the solution tailored to answer the particular problem on hand. While lessons from the past can be helpful, most solutions are unique and cannot apply to another set of circumstances. The ability to critically analyse the problem itself and evolve the most appropriate solution is the task of a project leader.
Most project management courses are designed to walk the potential leaders through real-life situations to give them adequate exposure to simple as well as complex aspects of project management. As you progress through the course, you will also notice that case studies and practical exposure are emphasised to cement the academic learning.

Local SEO – How It Helps You Attract Local Customers?

What exactly is Local SEO?

Local SEO strategy is widely used in online business marketing in the recent few years. The local search engine optimisation services are much different from your average SEO campaign and have the capability to turn the results upside down in no time. With the help of local seo services, businesses can promote their products and services to customers in their area whenever users search for relevant keywords. Local SEO technique makes use of the major search engines (Google, Yahoo, and Bing) and various business directories (Yelp, Hotfrog, Superpages, Yellowpages, etc.) to improve the visibility of your business in the Search Engine result pages.

local seo services company

Local SEO helps you gain the relevant Search Engine visibility and quickly starts to attract potential customers towards your products and services. The implementation of local SEO, however, can be quite tricky. As Google is putting more emphasis on location-based search than ever, now is high time to analyse your current local SEO strategies to check whether if they are giving results or should you take further actions to do your local SEO work.

There are many things that you can do to attract the local customers. Let’s jump onto it.

Accuracy and Consistency In Your NAP

NAP stands for name, address, and phone number. The NAP information displayed on your websites and different social media sites should be highly accurate. According to a survey conducted by Moz, NAP affects the search results by 21 percent. The accuracy of NAP plays a critical role in local search engine optimisation. If you accidently made some typo in your NAP (for example, you cited your office address wrongly), then chances are directories will register your business inaccurately, and your business won’t be listed in the top search results.

Consistency is another factor. The NAP has to be consistent across all the local directories, listings, and citations. Keep your NAP updated if you change the name, address or phone number of your business and update it everywhere it is listed.

Claim Your Business On Google My Business

google my business

If you have a Google My Business Page, then it’s fine. If not, then you should set you your Google business page up according to the following steps:

  • Add a unique and a long description that includes links.
  • Add a phone number to the listing.
  • Choose the category for your business.
  • Add opening and closing time of your business.
  • Upload multiple photos.
  • Add the business address that matches the address mentioned on your website and other directories.
  • Get feedback from your customers.

Link Building

Unlike standard SEO campaigns, local SEO services depend much more on the external links from other websites that are relevant to your business. Get links from the websites that are local and which deals with the same business. Link on a prominent business website would be a positive as well would help your business by letting tonnes of people know about your business. You can contact the websites for sponsorships. Give a discount to companies on your products and get your business listed on their websites. You can give away bumper prizes to attract the customers.

On-Page Optimization Of Your Website

On-Page optimisation of your website or simply landing page plays a vital role in local SEO. All you need to do is make sure that your homepage is already indexed in Google, and the URL to your landing page appears in Google search results. Make sure your website is totally complete and not under-construction.

Ask For Reviews

Google allows the customers to leave feedback about your business. If your reviews are positive, and you are getting good ratings, then it would help your website be displayed on the top of the search results. Remind your customers to leave feedback about your business. It would help your business stand out from competitors with fewer reviews.

Claim Yelp Listing

Claim your listing on Yelp. Add a Yelp badge to your website. It would refer people to review you on Yelp. Some sweet reviews on Yelp would help your website a lot. If you have excellent services and products, then you are likely to get positive reviews. Google now considers your Yelp presence such as some reviews and how positive they are, before displaying the search results.

Increase Site Speed

Google now proclaims that speed of site loading is a crucial factor in their algorithm. Moreover, if your site takes the time to load, then you are likely to lose your customer as they will leave if the site doesn’t open in a short period. Get quality hosting that would keep your website fast. Make sure that your site takes a maximum of 3 to 4 seconds at most to open.

Add Images For Searching

Adding images to your website can have a huge effect on your site. It changes the way how your site is perceived. Adding interesting images relevant to your business would be a significant advantage when it comes to local SEO. The search engines can not crawl images without any alt tags, so make there are alt tags in presents for any meaningful images. Make sure to add pictures that are optimised for web display to shrink down the size of your page, and thus boost up the load speed.

Keep Your Site Mobile Friendly

Google has started to prioritise mobile friendly sites in their search results. If your website is mobile friendly, then it is the right time to find the solution for this problem. Since search results depend on mobile friendliness, it is necessary to optimise your site for smaller screens. Responsive design is the possible solution for it. The website will resize itself according to the size of the screen.

Be Active On Social Media

Keep posting on your business’s Facebook pages, Instagram pages, and Twitter accounts, etc. about new products and services. Build a follower base in your local area where your business serves. Keep your customers engaged and make new customers by making offers that no one would like to refuse. Developing a strong social media link is important. The more followers you get, the higher your pages will appear in search results on Google and other search engines.

7 SEO Fails that will make you think twice

SEO is simpler than we think. It’s a Search Engine Optimisation which is the name given to the activity attempt to improve search engine rankings.

SEO campaigns fail mostly because expectations are high as compared to their budgets. We often heard that it is wastage of time and money. Even small business owners don’t use it because they think it’s is too expensive. But you should know that it is one of the best marketing strategies that promote your business.

Here are the SEO failures:


A famous internet marketing company in Australia has announced that most SEO strategies are not fulfilling the requirements of the client. The customers don’t get beneficial information if you are using these SEO strategies. If you create value and standard then automatically conversion rates will increase, so search for those SEO strategies that help you add value.


As there are numerous strategies for SEO, so it’s difficult to select the right one. The wrong one will never give you the result of your requirement, and you will fail. So be vigilant while choosing the right SEO strategy.


Most SEO strategies pledge you that you will accomplish a lot of traffic, but it won’t happen. Until or unless you created value, standard, building and communicate your brand to the target audience. YES! It’s time requiring. But it’s much better than that SEO who make wrong promises.


Claims and ranking guarantees of SEO strategy should be checked for your use. Some SEO strategies make high claims and ranking guarantees. Don’t use those strategies whose foundations are on wrong expectations. You should have an idea of the plan before going to choose.


Usage of unproductive content will end into poor results. The SEO strategy will never promote your result if the content is fruitless because there is no attention pay by the visitors. Most marketers do not know the value of content so for them it’s necessary to spare their time and bring up with innovating and high-quality content. This will rank them highly in the SEO strategy as it is effective too.


Most small business owners look forward to the SEO agencies to provide them keywords that can be in their use. Most common mistakes of SEO campaigns are that they choose and optimise the wrong keywords. To select the best keyword, you should learn everything by yourself or the other can be this to search for the best SEO agency to get results.


If you are using wrong SEO agency, then it will never give you the required result because these agencies are using ineffective SEO strategies. What you have to do is that proper research must be done before hiring an SEO agency.

These are the failures of SEO strategies, and you have to think twice to choose the right one.